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Case Study 

Premium Pilates & Fitness is Brisbane's most affordable fitness studio. With studios now in Camp Hill and Coorparoo, the team have helped thousands of clients achieve their health and fitness goals through Pilates, Yoga, HIIT, Barre, nutrition, wellness advice and more. 

Premium Pilates & Fitness

The Task

After 8 years in business, PPF reached a monumental milestone - opening a second location. Business owners Emily & Chris enlisted The 152 Project to help launch their second studio, with the goal of meeting ambitious new member targets and encouraging existing members to try the new studio.

The How

The 152 Project executed a multi-channel digital marketing and communications strategy. This included: ideation of promotions targeted at both new and existing members; content strategy and execution; end-to-end social strategy, execution and community management; media and influencer engagement; email marketing campaigns and SEO and PPC consulting.

Pilates Instructor Training


Premium Pilates & Fitness

Facebook campaign return on ad spend (ROAS)



"The results have been outstanding and beyond what we could have imagined. 152 works tirelessly with us every day to ensure our goals and targets are being met. They are very approachable, they listen to what we need and really understand our business. Every project is approached with creativity, incredible attention to detail and an expertise that we didn't know existed in the marketing world.


Their enthusiasm is unparalleled in their industry. They are also very flexible with projects, and nothing is too much trouble. We always feel heard. I have never worked with professionals who are so organised, so willing to help us every step of the way, and so dedicated to their job.


The 152 Project has blown us away, and we cannot praise them enough. I

would highly recommend them to any business thinking about marketing or PR help.

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Chris and Emily  

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