PART DIY, PART AGENCY SUPPORT
Hybrid PR
Want PR, But Don't Need The Whole Agency
WELL, THIS IS CONVENIENT
Maybe you’re a founder who wants to have a crack at PR yourself.
Maybe there’s someone on your team who can do the doing, but would quite like an actual PR person to tell them what to do.
Maybe you simply don’t have the budget for a full-service agency right now.
All good reasons not to hire a full-service agency.
Not particularly good reasons to wing your PR.
Our Hybrid PR program gives you the strategy, stories, media contacts, materials and know-how we’d normally bring to a PR campaign. You take care of some of the execution, and we stay close enough to make sure you know what you’re doing.
You spend less than you would on full-service PR.
You learn how PR actually works.
And the media relationships you build belong to you.
Rather useful, really.
Does This Sound Like You?
SOUND FAMILIAR?
KEEP READING.
Hello, hi
I’m Bec. I’ve Been Doing This For 14+ Years
I’ve spent 14+ years working in PR and marketing for everyone from Red Bull and Converse to small Australian businesses finding their feet.
And I run a small business myself.
So I know that when you’re small, you become very good at doing things yourself. Not necessarily because you’ve always dreamed of learning how to pitch a journalist on a Tuesday night, but because there are only so many places the budget can go.
I also know that doing it yourself doesn’t mean you should have to figure it all out yourself.
That’s why we created our Hybrid PR program. It's part DIY, part agency support.
You get experienced PR thinking, a proper strategy, the right stories, media contacts, materials and someone to show you how it all works.
You do more of the execution.
Which keeps the investment manageable and, rather usefully, teaches you how to do PR along the way.
Then, as your business grows, your PR can grow with it.
Keep doing it yourself. Bring us in for a campaign. Hand over the pitching. Move to full-service PR when the budget allows.
We’re not particularly precious about which.
We’d rather give you the right level of PR for the business you have now - and still be around for the business you’re building.
What Do You Actually Get?
Quite a lot.
Some things we do for you. Some things we build with you. Some things we give you so you can do them yourself next time.
The point isn’t to hand you a folder of templates and say, “Good luck!”
The point is to get your PR moving while teaching you enough to keep it moving.
And Then You'll Know How To
UNCOVER YOUR STORY: Find the stories and angles hiding in your business - and work out which ones to pitch.
BECOME A THOUGHT LEADER: Build your profile around the things you know, giving media a reason to come to you for expertise and commentary.
CRAFT COMPELLING NARRATIVES: Turn what you know, do and sell into stories that are interesting enough to earn attention. (Being interesting helps enormously.)
PITCH LIKE A PRO: Learn what journalists want, how to approach them and how to write a pitch they might actually open.
BUILD LASTING RELATIONSHIPS: Build genuine relationships with the journalists and media that matter to your business. Best of all, those relationships stay with you.
SECURE COVETED COVERAGE: Give yourself a proper shot at landing the kind of media coverage you used to assume required a PR agency.
DRIVE MEASURABLE RESULTS: Turn PR into something useful for the business - more awareness, credibility, traffic, enquiries and, yes, ideally sales.
Cool, What's Next?
1.
Book A Call
We’ll chat about your business, your PR goals and what you’ve got to work with. We’ll also make sure Hybrid PR is actually the right fit. (We’ll tell you if it isn’t.)
2.
Dive Into The Strategy
Together, we’ll uncover your best stories, map out your campaign and give you the strategy, materials and media contacts to take it to market.
3.
Land Dream Coverage
Then comes the very satisfying part: seeing your business in the media you used to scroll past thinking, imagine if we were in there.
CLIENT LOVE
100% Value For Money
"I had no clue about PR whatsoever and needed some guidance; 152 Provided so much more than that!"
"Within one month of working with 152, we had been featured in an article and are also waiting on two more articles as we speak! 152 provided 100% value for money. The cost was completely justified. Getting featured in one magazine would be worth the cost, let alone the multiple!"
SOPHIE, BEACHES LASH CO.
FAQs
FREQUENTLY ASKED QUESTIONS
DO I NEED ANY PR EXPERIENCE?
Nope. That’s our bit.
We’ll give you the strategy, stories, media targets, materials and know-how, then show you exactly what to do with them.
HOW LONG DOES IT GO FOR?
Three to four months, with the goal of having your PR ready to take to market by month two.
Enough time to learn what you’re doing. Not so long that we become part of the furniture.
WHAT HAPPENS AFTER THE HYBRID PR PROGRAM?
Ideally? You know considerably more about PR than you did four months ago.
From there, you can keep running with it yourself, bring us back when you have a new story or campaign, or move into full-service PR when the time — and budget — is right.
The whole idea is that your PR can grow with your business.
WHAT IF I NEED MORE SUPPORT?
No problem. Some clients finish Hybrid ready to run with it themselves. Others keep us around to review pitches, workshop new ideas or help plan what comes next.
And if you grow to the point where you’d quite like someone else to do the PR, we can do that too.
DO YOU HAVE A PAYMENT PLAN?
We do. We can talk you through the options on your initial call.
WHY DO YOU SCREEN PEOPLE?
Because PR isn’t right for every business, and we’d rather tell you that before you spend money with us.
You need something worth talking about, a brand that’s ready for attention and the time to actually put the strategy into action.
We’ll also make sure Hybrid is the right level of support for you. Some businesses aren’t ready for PR yet. Some would be better off with full-service support.
If we don’t think Hybrid will give you a good return on your investment, we’ll say so.
Seems fair.