FULL-SERVICE PR
Put Your Brand In The Conversation
LET'S GET PEOPLE TALKING
PR, Done Properly
Good PR isn't about sending a press release to everyone with an email address.
It's knowing what's interesting, who will care and how to turn that into attention for your brand.
We handle the lot - strategy, media relations, influencers, activations, events and campaigns - with senior people involved from beginning to end.
Here's What We Actually Do
PR STRATEGY
What’s the story? Who needs to hear it? Why should they care? We work that out first.
MEDIA RELATIONS
Stories, angles, pitching and relationships with the people who decide what gets covered.
INFLUENCER MARKETING
Finding the right people for your brand. Not simply the ones with the most followers.
EVENTS
Media events, launches and everything from intimate dinners to considerably less intimate parties.
BRAND ACTIVATIONS
Ideas and experiences designed to get people there, get people talking and give your brand a moment.
INTEGRATED CAMPAIGNS
PR, influencers, content, partnerships and activations working together. As they should.
WHITE LABEL PR
Our PR team, your agency. Nobody needs to know. We’re very discreet.
CLIENT LOVE
Game Changing
"If we hadn't worked with The 152 Project, our brand would be a very different story online! We would have struggled to establish an online presence, and sales would have been significantly lower."
SALLY, DRI-GLO
Why Us?
FAIR QUESTION
We've Done This Before
A lot. Across global brands, Australian favourites and ambitious independents.
The Senior People Do The Work
Not just pitch on new biz.
We Understand Marketing Too
Which means the PR doesn't exist in its own strange little universe.
We Care What Happens Next
Coverage is nice. What it does for the business is more interesting.
